Karoondinha festival will not take place July 21 – 23 Billboard reports that the organizers have called off the first-year festival

Karoondinha festival, one  of the most anticipated events of the summer in central Pennsylvania has been cancelled, per Billboard.

The festival was supposed to take place at Penn’s Cave & Wildlife Park in Centre Hall, 15 miles away from Penn State on July 21-23. Artists set to perform at the concert included John Legend, Chance the Rapper, The Roots, and more. According to the exclusive from Billboard, the costs for the event were too great and ticket sales were well below what was expected to put on the three-day music festival.

Organizers Kaleena and Paul Rallis reportedly raised $5 million from local investors, but the money was not enough to sustain the first-year festival.

Many agencies involved with the festival began to get concerned after the organizers of the event failed to return phone calls several weeks before the announcement.

“The event as planned will not take place July 21-31, 2017,” Paul Rallis told Billboard. “We’re looking at other options at this moment and hope we can make something happen in some way. We’re not walking away from the vision of the idea in any way, because our commitment is still to make something great happen in this area — it’s just not going to take place on the scheduled days.”

Kaleena Rallis also added that the festival spent too much money on preparation for the concert, including marketing, publicity, and site preparation. Rallis mentioned that the fees “affected how we were able to execute the experience we wanted to create.”

Although the organizers expected around 30,000 people for the multi-staged festival, Billboard added that the event should have been scaled down closer to 8,000.

Since the announcement Tuesday, the festival’s website and social media accounts have been deleted and staff were alerted that the event would not go on during those dates.

“I think what we’ve learned in all of this is that the key part of putting on a successful festival is having a sustainable business model, which we obviously didn’t have going into this,” Paul Rallis told Billboard. “The way this was structured in terms of its scale and projections was not sustainable.”

Those who already purchased tickets will receive more information regarding refunds. According to a statement from Eventbrite, the platform the tickets were sold through, refunds will be processed as quickly as possible for those interested in cancelling their orders.

“I think what we’ve learned in all of this is that the key part of putting on a successful festival is having a sustainable business model, which we obviously didn’t have going into this,” Rallis said.. “The way this was structured in terms of its scale and projections was not sustainable.”

Details regarding the possible rescheduling of the event will be updated when made available. 

Photo Credit: Karoondinha Festival